TikTok Monitoring for Brand and Competitor Mentions
A lot of product discovery happens on TikTok: people film reviews, rant about apps and ask which tool to try. Prospy runs your keywords through TikTok search, keeps the videos posted since the last scan and scores each caption for relevance and intent, so brand and competitor mentions show up next to your other sources.
UpdatedProspy runs your keywords through TikTok search, keeps new videos and scores each caption, so brand and competitor mentions show up with reach numbers. TikTok is one of 12 sources Prospy watches, all in one feed.
- Scoring
- Every mention is scored by AI for relevance and buying intent. Keywords are scanned once a day.
- Pricing
- Prospy Pro $24.00/month, billed monthly. Explorer Pass $12.00 one time for three days of full access. No free plan.
- Delivery
- Dashboard feed, email, Slack, Discord, signed webhooks, REST API and MCP server.
- Safety
- Prospy never posts, comments or sends messages on your behalf and never needs your social logins.
What Prospy looks for on TikTok
Keywords find the posts. AI reads each one and scores how likely it is that the author needs what you sell.
- Review and 'I tried this' videos that name your product or a competitor
- Videos asking for app or tool recommendations in your category
- Creators complaining about a product you could replace
- Videos in your niche picking up views, with reach numbers attached
Your TikTok workflow
- 1
Add your keywords
Use brand names, product names and the problem people search for on TikTok. TikTok is searched for every keyword by default.
- 2
Prospy searches by date posted
Each scan runs TikTok keyword search, newest first, for your keyword and its first alias, and keeps videos published since the last scan.
- 3
Act on what matters
Open the video to comment, reach out to the creator, or send the match to Slack, email or a webhook.
Built for TikTok
Caption-based scoring
Prospy scores the caption and hashtags of each video against your project, so a video ranks by what it is about, not by its view count.
Reach in context
Views, likes, comments, shares, saves and the creator's follower count come with every video.
Creator profile links
Each result links to the creator's profile, which makes it easy to find people for partnerships or outreach.
TikTok for lead generation
What's searched: Video captions
The caption and hashtags of videos TikTok search returns. Spoken audio and comments are not searched.
Order: Newest first
Only videos published since the last scan are kept.
Best fit: Consumer, ecommerce, creator tools
Categories where buyers discover products through short video.
Best uses for TikTok monitoring
- Consumer apps and ecommerce brands tracking reviews and complaints on TikTok
- Agencies spotting creators who already talk about a client's category
- Brands following competitor mentions in short-form video
Does Prospy read TikTok comments or transcripts?
No. Prospy scores the caption and hashtags of each video TikTok search returns for your keyword. What people say in the video and in its comments is not searched.
Do I need a TikTok account?
No. Prospy only looks at public videos returned by TikTok search.
Is TikTok useful for B2B?
For most B2B products, less than X, Reddit or LinkedIn. TikTok is strongest for consumer apps, ecommerce, creator tools and products that are easy to show on video. If it's noise for you, turn TikTok off for that keyword.
What data comes with a TikTok result?
The caption, the link to the video, the creator's handle and follower count, and the video's views, likes, comments, shares and saves at the time of the scan.
Your people are out there.
Let’s find them.
Start with your website. Your first scored threads arrive within the hour.